Overview
In the early 1960s the Heuer watch company began work on the development of a clean and legible chronograph that would be used for timing car races. The idea stemmed from an interaction CEO Jack Heuer had with Pedro and Ricardo Rodríguez de la Vega in 1962. The two brothers, who drove for Ferrari at the time, spoke of the dangerous Carrera Panamericana road race in Mexico that ran during the previous decade. Jack was so captivated by the name that he registered it for Heuer, and within one year developed the racing chronograph he’d been dreaming of — the Heuer Carrera.
For the next two decades the Carrera saw various developments, including the introduction of an automatic movement in 1969 and the usage of barrel-shaped cases in the 1970s. However, by 1982 the Quartz Crisis had taken its toll on the company and Jack was forced to step down as CEO. Just 2 years later the Carrera ceased production and the company was bought by TAG ("Techniques d'Avant Garde”) in 1985. The once legendary Carrera was now just a historical footnote of the TAG Heuer brand.
That all changed in 1996 when, for the first time, TAG Heuer looked to its heritage catalog to design a re-edition of the 1963 Carrera. The new watch was nearly identical to the original, featuring the same 36mm polished case, pump chronograph pushers, acrylic crystal, and three-register dial design. In the spirit of the original release, the new Carrera Re-Edition came in multiple configurations including steel-cased black, silver, or salmon dials, or an 18k gold-cased silver dial. Each of these utilized a decimeter scale, and the silver dial went so far as to include the same light blue text used in the originals.
The move to faithfully reissue a historical model did not go unnoticed. Following the success of the Carrera Re-Edition, TAG Heuer went on to produce re-editions of its other storied models including the Monaco, Monza, and Autavia. Nearly 30 years after its launch, the Carrera Re-Edition remains a popular watch on the secondary market and, despite rising prices, continues to provide collectors an affordable alternative to the scarce and expensive originals.
Specifications
Brand:
TAG Heuer
Model:
Carrera 1964 Re-Edition
Reference:
CS3110
Year:
1999
Case Number:
No. 08268
Case Material:
Stainless steel
Diameter:
36 mm
Lug Width:
18 mm
Thickness:
13.0
Lug-to-Lug:
43.8 mm
Dial:
Silver
Lume:
Tritium
Crystal:
Acrylic
Movement:
Hand-wound
Caliber:
Lemania 1873
Bracelet/Strap:
TAG Heuer black perforated calfskin strap with signed tang buckle
Max Wrist Size:
Hand model has a wrist size of 6.2 in
Condition
Case: The stainless steel case shows normal wear in the form of a few hairlines, light scratches, and tiny nicks throughout. The lugs are thick and sharp with superb definition at the faceted edges. The caseback has a few hairlines, but remains well preserved. The backs of the lugs show light signs of prior strap removal. The brand, model, and serial number engravings remain sharp and legible.
Dial, Hands, & Crystal: The silver dial and polished hands are in fantastic condition with faint patina on the hands and where the edge of the tension ring meets the crystal. The tritium across the dial and hands is a minty yellow shade and glows briefly when exposed to UV light. The acrylic crystal has some faint hairlines but no major dings or scratches.
Bracelet/Strap: The Heuer perforated calfskin strap shows hardly any wear with plenty of life left to give. The condition of the Heuer-signed buckle is consistent with the rest of the case. The raised logo remains crisp and detailed.
Performance
Functions: All functions including the crown winding, time setting, and chronograph start/stop/reset are working as expected.
Service History: The watch underwent a full service by Art of the Watch that was completed on 06/06/2025.
