In the late 2000s Omega partnered once again with the Marui department store in Japan to produce a second generation of their special edition Speedmaster Reduced. Similar to the 3510.21 of the late 90s, the new reference 3539.31 came fitted with a cream-colored panda dial that now employed raised steel indices instead of printed lume plots. In addition, the hesalite crystal was swapped for a scratch-resistant box sapphire and the watch was given a unique OEM 3-piece bracelet with polished outer links and vertically-ridged center links. While production numbers of the first generation were speculated to be low—somewhere in the range of 2,000—the production of the second generation appears to be even lower with examples scarcely coming to market.
As with the first generation, additional dials and handsets were produced and made available to those with Omega parts accounts for servicing. While these 3539.31 parts are few and far between on the secondary market, one must be cautious when sourcing a second generation “Marui” to ensure it’s not a modded 3539.50. Finding an example like this with the original purchase receipt and guarantee card stamped by the Marui Yurakucho store is the best way to ensure the watch is a true factory “Marui”.
Speedmaster Reduced 'Marui' LE
Omega 1553 stainless steel bracelet with 939 end links
Max Wrist Size:
7.75in (19.5 links)
Hand model has a wrist size of 6.2 in
UNWORN: Case is pristine with no signs of use. Original stickers may still be present. Dial, hands, and lume have no imperfections and may show natural, even aging.
MINT: Case has only a few superficial hairlines. Lugs are thick, full, and sharp with superb finishing. Dial, hands, and lume may have micro imperfections visible only with a loupe.
EXCELLENT: Case has very light scratches or nicks. Lugs are thick, full, and well-defined. Dial and hands may have imperfections visible upon close inspection. Lume is fully intact and may show slight discoloration.
VERY GOOD: Case may have a few moderate scratches or nicks. Lugs are thick and full but may have softened edges. Dial and hands may have light stains or marks. Lume may have cracks or discoloration.
GOOD: Case has many scratches and nicks. Lugs may show signs of moderate polishing with worn edges. Dial and hands may have noticeable stains or marks. Lume may be damaged or show significant discoloration.
Case: The case is very clean and shows minimal signs of wear with only a few hairlines and nice definition between brushed and polished surfaces. There is one notable micro nick to the outer bezel ring at 3 o’clock. The black tachymeter insert is in mint condition with no scratches or flaking of the paint. The caseback condition is consistent with the rest of the watch with a few hairlines throughout. The hippocampus and serial number engravings remain sharp and detailed. The back of the endlink at 12 o’clock shows one small scratch from bracelet removal.
Dial, Hands, & Crystal: The cream dial and painted hands are in flawless condition. The Super-LumiNova plots across the dial and hands are fully functioning and exhibit a nice even glow. The sapphire crystal is clean and scratch-free.
Bracelet/Strap: The Omega stainless steel bracelet is in fantastic condition with little-to-no stretch. The polished links have captured a few hairlines and micro scuffs along the way, but the overall appearance is very clean. The raised Omega logo on the clasp remains sharp and detailed.
Functions: All functions including the crown-winding, time-setting, and chronograph start/stop/reset are working as expected.
Service History: The watch recently underwent a "good will" service by Omega Japan in October of 2022.