In the late 2000s Omega partnered once again with the Marui department store in Japan to produce a second generation of their special edition Speedmaster Reduced. Similar to the 3510.21 of the late 90s, the new reference 3539.31 came fitted with a cream-colored panda dial that now employed raised steel indices instead of printed lume plots. In addition, the hesalite crystal was swapped for a scratch-resistant box sapphire and the watch was given a unique OEM 3-piece bracelet with polished outer links and vertically-ridged center links. While production numbers of the first generation were speculated to be low—somewhere in the range of 2,000—the production of the second generation appears to be even lower with examples scarcely coming to market.
As with the first generation, additional dials and handsets were produced and made available to those with Omega parts accounts for servicing. While these 3539.31 parts are few and far between on the secondary market, one must be cautious when sourcing a second generation “Marui” to ensure it’s not a modded 3539.50. While this example does not come with the original box and papers, the serial number has been checked by a well-regarded Omega qualified watchmaker and is verified to be a true 3539.31.
Speedmaster Reduced 'Marui' LE
Omega 1553 stainless steel bracelet with 939 end links
Max Wrist Size:
7.75in (19.5 links)
Hand model has a wrist size of 6.2 in
UNWORN: Case is pristine with no signs of use. Original stickers may still be present. Dial, hands, and lume have no imperfections and may show natural, even aging.
MINT: Case has only a few superficial hairlines. Lugs are thick, full, and sharp with superb finishing. Dial, hands, and lume may have micro imperfections visible only with a loupe.
EXCELLENT: Case has very light scratches or nicks. Lugs are thick, full, and well-defined. Dial and hands may have imperfections visible upon close inspection. Lume is fully intact and may show slight discoloration.
VERY GOOD: Case may have a few moderate scratches or nicks. Lugs are thick and full but may have softened edges. Dial and hands may have light stains or marks. Lume may have cracks or discoloration.
GOOD: Case has many scratches and nicks. Lugs may show signs of moderate polishing with worn edges. Dial and hands may have noticeable stains or marks. Lume may be damaged or show significant discoloration.
Case: The stainless steel case shows very little wear, with only faint hairlines and a couple micro nicks present. The lugs show signs of a light polish, but they remain thick and well-defined. The tachymeter bezel is in fantastic condition, with no scratches or peeling and only a few faint nicks. The caseback shows light wear in the form of tiny nicks, a few hairlines, and some faint scratches to the back of the lugs from bracelet removal. The overall appearance is very clean though. The hippocampus and serial number engravings remain sharp and detailed.
Dial, Hands, & Crystal: The cream dial and black painted hands are very well-preserved with no notable imperfections and fully functioning Super-LuminNova. The sapphire crystal is squeaky clean and scratch-free.
Bracelet/Strap: The Omega Stainless steel bracelet is in remarkably clean condition with little-to-no stretch. The polished links show only faint signs of wear visible upon close inspection. The raised Omega logo on the clasp remains sharp and detailed.
Functions: All functions including the crown winding, time setting, and chronograph start/stop/reset are working as expected.
Service History: Unknown.