In the late 2000s Omega partnered once again with the Marui department store in Japan to produce a second generation of their special edition Speedmaster Reduced. Similar to the 3510.21 of the late 90s, the new reference 3539.31 came fitted with a cream-colored panda dial that now employed raised steel indices instead of printed lume plots. In addition, the hesalite crystal was swapped for a scratch-resistant box sapphire and the watch was given a unique OEM 3-piece bracelet with polished outer links and vertically-ridged center links. While production numbers of the first generation were speculated to be low—somewhere in the range of 2,000—the production of the second generation appears to be even lower with examples scarcely coming to market.
As with the first generation, additional dials and handsets were produced and made available to those with Omega parts accounts for servicing. While these 3539.31 parts are few and far between on the secondary market, one must be cautious when sourcing a second generation “Marui” to ensure it’s not a modded 3539.50. Finding an example like this with the original guarantee card stamped by the Marui Ueno store is the best way to ensure the watch is a true factory “Marui”.
Speedmaster Reduced 'Marui' LE
Omega 1553 stainless steel bracelet with 939 end links
Max Wrist Size:
7.75in (19.5 links)
Hand model has a wrist size of 6.2 in
UNWORN: Case is pristine with no signs of use. Original stickers may still be present. Dial, hands, and lume have no imperfections and may show natural, even aging.
MINT: Case has only a few superficial hairlines. Lugs are thick, full, and sharp with superb finishing. Dial, hands, and lume may have micro imperfections visible only with a loupe.
EXCELLENT: Case has very light scratches or nicks. Lugs are thick, full, and well-defined. Dial and hands may have imperfections visible upon close inspection. Lume is fully intact and may show slight discoloration.
VERY GOOD: Case may have a few moderate scratches or nicks. Lugs are thick and full but may have softened edges. Dial and hands may have light stains or marks. Lume may have cracks or discoloration.
GOOD: Case has many scratches and nicks. Lugs may show signs of moderate polishing with worn edges. Dial and hands may have noticeable stains or marks. Lume may be damaged or show significant discoloration.
Case: The stainless steel case shows light signs of wear in the form of faint scratches, tiny scuffs, and micro nicks. The overall appearance is pretty clean though. The lugs are thick and razor sharp with excellent contouring and superb definition between brushed and polished surfaces. The tachymeter bezel is in fantastic condition with a few tiny nicks present, mostly at the edges, but no major scratches or peeling. The caseback has a few hairlines, light scuffs, and faint scratches throughout. The backs of the lugs show minor signs of bracelet removal. The hippocampus and serial number engravings remain sharp and detailed.
Dial, Hands, & Crystal: The cream dial and black painted hands are very well-preserved with no notable imperfections and fully functioning Super-LuminNova. The sapphire crystal is squeaky clean and scratch-free.
Bracelet/Strap: The Omega stainless steel bracelet is in nice overall condition with little-to-no stretch. The polished links show surface-level wear in the form of hairlines and light marks throughout, but no major dings or dents. The raised Omega logo on the clasp remains sharp and detailed.
Functions: All functions including the crown winding, time setting, and chronograph start/stop/reset are working. The watch's minute hand sometimes jumps slightly forward when the chronograph is engaged and reset. This is known to happen with this particular movement. Even with the slight jump, the minute hand will correct itself and maintain the right time.
Service History: The watch recently underwent a full service by D's Time Service that was completed on 08/23/2023.